Unite Students
Branding – Guidelines – Design – Brochures – Marketing Comms
Unite Students had a visual identity that they felt had become over-complicated, disordered and was more aligned to a younger audience. The client felt that as students were moving into their first home-from-home, they felt more responsible as young adults, and required a brand identity they could feel secure with, reply upon and trust.
I was asked to create a visual identity that felt fresh, smart, open and honest, whilst having the ability to be playful in its flexibility across all student touchpoints. After working on the visual identity and getting full approval from the client, I created the brand guidelines to show how we would bring copy tone, colour, type and image together to create a cohesive brand language that talked to both existing customers and prospective students.
I then created a suite of brand comms including brochures, flyers and stationery, as well as digital display and print advertising.
Looking to refresh your brand?
If you are looking to refresh your brand, or require a set of brand guidelines, I can help you achieve a visual identity that makes a true connection with its audience. Get in touch.
What was involved?
If your brand or business needs distinctive creative, new identity or a dynamic website that meets your aims and objectives, and more importantly, gets you results, call me on 0779933156 or email me.