Beyond The Bean
Branding – Design – Art direction – Typography – Brochures
Beyond the Bean supply and support a wide range of national and international partners – from high-street chains to independent coffee shops, to online retailers and coffee roasters, bars, hotels and restaurants all over the world.
My brief was to create the identity for a publication called Drinking Thinking, which is full of seasonal recipes and mixing inspiration whilst promoting an exciting range of new products.
After developing a few different concepts for the new identity, I produced scamps for every page in the publication in the chosen style. This involved planning and scamping all the product photography for both style and placement. I arranged and art directed the photoshoot, which involved working with a stylist to achieve my vision and photographing around 100 different product situations over the course of five days.
A lot of hard work goes into producing these publications, and I am lucky to have been working with Beyond the Bean for over six years to ensure the Drinking Thinking brochure receives a refreshing new look each coming year.
What was involved?
If your brand or business needs distinctive creative, new identity or a dynamic website that meets your aims and objectives, and more importantly, gets you results, call me on 0779933156 or email me.