Branding for a country hotel, restaurant & gastro bar.

The Fox & Goose

My brief was to create a contemporary and sophisticated brand for The Fox & Goose, a country hotel, restaurant and gastro pub in Somerset. They wanted to communicate quality food and drink in a family friendly environment, with locally sourced produce. The logo depicted a marriage between the Fox & Goose with an aesthetically pleasing fluid form and a distressed for a ,ore rustic feel. The typeface I chose for the logotype was Trajan for its sophistication and elegance but with a contemporary edge.

The colour palette echoed the pubs interior colours with muted greens and greys or silver where possible for that extra special touch.

The rebrand included creating the logo and visual identity, menu designs, pub signage, stationery, key cards and postcards, along with seasonal promotional items throughout the year.