Konica Minolta
Engage
Global Campaign – Concepts – Design – Mailer – Digital – Email
The brief was given to me by Indicia Worldwide to create an engaging business campaign for their client Konica Minolta, which promoted future-thinking sustainable printing, as well as a new platform called ‘Engage Global’ which will be used for building and growing new customer relationships and communities. This was a highly personalised and targeted campaign driving for uptake to accept an invitation to a highly prestigious sustainable event.
Our target market were key decision makers within their businesses. The UK was the first market to implement the Engage platform, and the campaign was subsequently rolled out to our target market in Germany, Italy and France.
I created a thought-provoking campaign entitled Rethink Sustainability, which poses the question to ‘look again - think again’, and challenge the way you think about your current printing process and needs.
What was involved?
If your brand or business needs distinctive creative, new identity or a dynamic website that meets your aims and objectives, and more importantly, gets you results, call me on 0779933156 or email me.