Atradius brochure and
new business pack.

Atradius provides trade credit insurance, surety and collections services worldwide.

My brief was to create a high profile, high production value piece that would be sent out to prospective clients. The client wanted to use a minimal amount of copy, but they also wanted it to be a substantial piece, so working closely with the production department we explored different finishes and production techniques. I finally opted for french folds integrating their corporate red within the sleeves for a striking contrast and it was held together with rivets for an industrial finish which complimented the photography. I then chose to add a spot varnish to the brand’s ‘horizon bar’ and printed it on a heavy stock.