Konica Minolta, Global Enterprise Operations Campaign.

This campaign is focused on driving engagement with consulting teams to cross-sell Reduced Print Services and ultimately automation software products. The objective is to build a campaign showcasing the value of consulting services with the hook of reduced print services. Ultimately needing to create leads for the sales team to pursue.

My task was to leverage the existing relationship with customers but drive RPS uptake through a multi pronged approach, which will drive people to a landing page where they can leave their details for a representative to contact them, supported with emails, webinars and social posts.

The messaging needs to convince people of the value of reducing their print services and contacting Konica Minolta.